Vivobarefoot - Vivo La Vida

Vivobarefoot X Royal College of Art

Vivo La Vida is a 6-month Service Design project with the client Vivobarefoot (a minimalist running shoe company). The project aims to introduce the concept of barefoot footwear to a wider audience and onboard new customers for Vivobarefoot, and design an end-to-end service experience that leads to Vivobarefoot’s shoe subscription membership. We are currently in the process of experimenting and testing the hypothesis in our proposition, and work on the value proposition and business model for our refined service.